Wet n Wild Photo Focus™ Foundation- MATTE BUFF BISQUE

Your
skin, only better. Our new high-performing, skin-perfecting foundation
underwent major road testing under seven different photo lighting conditions to
deliver flawless camera-ready makeup every time. Specially made with a matte,
light-diffusing complex to give your skin #nofilter
perfection.

Benefits:

GOODBYE
PHOTO FLASHBACK:
Tested Under several light conditions and with top smartphone models.

A
panel of women were tested in a controlled environment simulating seven
different lighting scenarios, with professionally-applied concealer, foundation
and/or powder, and took their own selfies with top smartphones. The majority of
study participants said that the resulting picture was ‘no flashback’ or
‘flawless’ or ‘perfect’.

‘Flashback’
occurs when white particles in face makeup reflect light released by flash
photography, creating a white cast in photos; eliminating these particles
combats that flashback. ‘Flawless’ or ‘perfect’ represents one’s
self-assessment of the picture having all the desired qualities.

Pictured
model is not one of the selfies taken as part of the study, and not an exact
representation of actual product application. Any image shown on the
merchandising or websites is for illustration purposes only. Results may vary
depending on individual user’s selfie skills, phone model, or lighting
condition.